SEO Analytics
SEO Analytics
SEO analytics is a sound and important investment for your website. But even more important than obtaining analytics results is applying those results to your search engine optimisation campaign.
What is SEO Analytics?
SEO analytics is the use of various metrics and measurements to analyse the effectiveness of search engine optimisation techniques.
What PrimaDigital can do you for you
PrimaDigital will deliver a powerful, effective search engine optimisation campaign for you and measure the success of that campaign using analytics.
Monitoring the success of search engine optimisation is no longer as simple as measuring rankings and page views. Analytics must also measure the effectiveness of Web 2.0 applications, such as social networks, blogs, wikis and social bookmarking.
PrimaDigital will help you use analytics to make decisions about web design, SEO and online marketing. PrimaDigital provides analytics results for every type of online activity and media – including Web 2.0 – on your site.
Analytics provides accurate results about the performance of your website and your search engine optimisation campaign. PrimaDigital’s analytics reports will provide valuable tracking metrics and results that are specific to your site and industry. Our team of experts knows how to accurately interpret the massive amounts of analytics data that are available.
The following are some of the analytics results that PrimaDigital collects and analyses:
- Conversion rates. The rate of converting visitors to customers is the most important measurement. Is your website driving visitors to make a purchase? Conversion rates are essential to making decisions about your site and search engine optimization campaign.
- Non-branded traffic. PrimaDigital will determine how your customers are finding your site to help refine your search engine optimisation campaign.
- Top referring keywords. Using our analysis, we’ll identify the top referring keywords to your site, helping discover patterns and guide the direction of your search engine optimisation efforts.
- Top referring domains. PrimaDigital will determine which search engines and sites are driving the most traffic to your site, measuring the effectiveness of your link-building campaign.
- Click path analysis. PrimaDigital will use analytics to provide information about how users are navigating your site. This analysis will help you make informed decisions about the layout of your site.
- Month-to-month visiting trends. PrimaDigital will identify seasonal trends and optimise your site based on the results and referring keywords.
- Top landing pages. By determining which pages are most popular, PrimaDigital will optimise your site structure and internal linking structure.
To start analysing your site’s performance, call us today at 0845 111 0563.